Whether you’re a Republican or Democrat, and whether you will or will not vote for Donald Trump, there are a few takeaways from the current election cycle that job seekers can apply to their search. “The Donald’s” approach is probably too aggressive for the average job search, but the tools are important.
- Have a job target ► Donald’s target is Republican Presidential Nominee, and he created a plan of attack to get him there. Many job seekers enter their job search with too many targets — or none at all — in different industries, company types, and positions. Such a scattershot approach only wastes time and effort. Once Donald gets the nomination, his new target will be President of the United States.
- Have a brand message ► Trump’s is “Make America Great.” When you create a professional brand, people understand what you stand for and what results you strive to achieve. Share your brand message on your resume, LinkedIn profile, social media, at networking events and during job interviews.
- Know the decision makers and what they want ► In Trump’s case, he knows the voters are in charge, and he knows what they want from a president. When you prepare for job interviews, you need to know who’s interviewing you and what they need.
- Brag about your results ► Donald continually lets everyone know what he has accomplished in his career. It’s okay to brag about your accomplishments, in the correct way. The bullets on your resume and LinkedIn profile need to be result- and contribution-based. Most resumes do a poor job of showing value and instead become a backward-looking list of job functions.
- Quantify your results ► Trump’s favorite numbers are billion, million and tens of thousands. When you attach figures to your accomplishments, they add value and credibility. Change “I increased our customer service rating” to “I increased our customer service rating 32% by retraining the entire team.”
- Use social media to your benefit ► Donald takes full advantage of Twitter, Facebook, and Instagram, and his branding is consistent on all platforms. These days, hiring managers will look at your online presence, so use common sense and plan what you share with the world to show your best self.
- Create a website ► Trump has a website dedicated to his job search, and you need one too or at least an online presence dedicated to your professional side. Create a website, online resume, LinkedIn profile, SlideShare, or online portfolio. It’s easier than you think and can bring extra value.
- Share your vision and the problems you can fix if you’re hired ► Donald does this very well. He knows what’s broken and sells his vision of how he’ll fix it. Companies want people who can solve problems.
- Always be available for an interview ► Trump receives a great deal of airtime, and I bet he never turns down an interview. Always make yourself available for interviews. The one you turn down could be your big break.
- Dress the part ► In every interview or appearance, Donald’s attire and grooming are appropriate for his target position. Never underestimate the damage the wrong attire can have on your job interview results.
- Work hard and don’t do it alone ► Whether it’s Donald, Hillary, Bernie or Ted, they all work hard to land their target job. They’ve teamed with experts to help in landing their job, from speech writers, project managers, image consultants, to coaches. Many job seekers dive into a job search alone with no professional help, after swimming for months without hitting an offer, or even quality job interviews their motivation and hope fades. Today’s job search is different and more complex, get advice and connect with a career coach who understands you.
- Eliminate the competition ► Originally, there were 17 candidates running for the position of Republican Nominee, and now there’s one. By applying steps #1-11 above, and constantly convincing the decision makers you’re the best candidate for the job, you’ll soon hear “You’re hired!”
By Thomas Powner, CareerThinker.com